How to Correctly Report Your Watch Sales

Chrono24 offers you, as a dealer, the opportunity to sell your watches anytime, anywhere in the world. In order to ensure the security and transparency of these transactions, it is important that you report all of your sales in accordance with our policies. This applies in particular to sales concluded outside Chrono24.
What sales do I need to report?
All sales initiated on Chrono24 must be reported – even if the sale is completed outside our marketplace. For example, if a customer finds a watch you listed on Chrono24 and decides to buy it in your shop. The reporting requirement also applies to watches you sell as part of a trade-in.
Of course, the reporting requirement does not apply if you sell a watch directly through our marketplace. In this case, we register the sale automatically.
Consequences of Failing to Report Sales
Unreported sales will result in an additional fee of 100% of our regular commission fee. We charge this fee if you do not report sales initiated on Chrono24 and processed off-platform within seven days of completing the transaction.
How to Report a Sale
If you have any questions, please feel free to email us at quality@chrono24.com or call +49 721 96693-4700.
More posts
April 29, 2025
Price analysis
Discover the new price analysis section in your Marketplace Manager Easily compare your prices with current Chrono24 market prices and use other features to strengthen your competitiveness.
April 29, 2025
Listing Optimization
Increase the visibility of your listings and thereby boost requests! Find out how optimal image quality, detailed product descriptions, and realistic pricing increase your chances of selling, why some listings do not receive any inquiries, and how you can change this.
January 31, 2025
Identity Check US specific
This guide outlines the necessary documentation for US businesses and sole traders to become authorised professional dealers on Chrono24, drawing on the key requirements for Know Your Customer (KYC) and Know Your Business (KYB) processes.