Optimize your Chrono24 listings for more visibility and requests
Over 9 million watch enthusiasts search for their dream watch every month in over 500,000 listings on Chrono24. Optimal presentation and realistic pricing are essential to ensure that your listing is not only found among this huge selection, but also actively generates purchase requests.
For listings that have not yet received any purchase requests, here are some helpful tips.
Why some listings do not receive any requests
Too few or poor quality images
Problem: A picture is worth a thousand words – this is especially true when buying a watch online. Listings with few or poor quality pictures are less appealing and less likely to inspire confidence.
Solution:
- Upload at least eight high-quality photos that show your watch at its best.
- With an appealing frontal shot as the cover photo, your listing will garner interest from potential buyers at a glance.
- A variety of images from different perspectives significantly increase the attractiveness of your listing.
Low listing quality
Problem: The quality of your listing plays a decisive role. A listing without detailed information leaves questions unanswered, causing prospective buyers to hesitate.
Solution:
- Enter relevant details such as the reference number, production year, case and strap material, dial color, and type of winding mechanism.
- A precise and comprehensive description (750 to 1,700 characters) offers clarity and builds trust.
- Don’t forget to include the date of the last service, warranties, and any deviations from the original condition.
Unrealistic pricing
Problem: If the price of your watch differs significantly from the average asking price of similar models on Chrono24, this can lead to a lack of inquiries.
Solution: Use the Chrono24 market price as a guide to check the competitiveness of your listing. An independent analysis of comparable listings can help to better assess the value for money of your listing.
More information about the Chrono24 market price can be found here.
How Chrono24 supports you to optimize your listings
New functions: In future, you will be able to see which of your listings have not received any purchase requests for more than 8 weeks in your listing overview in addition to the existing information on potential improvements. You can now also adjust the price quickly and easily in the listing overview.
In addition to filtering by creation date, make/model, price, and last change, you will also be able to filter by the time without a request, giving you a better overview.
High-priced or customized watches usually take longer to sell. However, if your listings feature more popular models, check the price you have set and the quality of the listing.
The correct presentation of your watches and realistic pricing are decisive for the success of your listings. Use every opportunity to convince potential buyers of the quality and authenticity of your watches. With the right information and appealing presentation, your listings will not only be found, but will also lead to successful transactions.
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