Chrono24 Starts a New Chapter – With a Modernized Brand Image
The needs of our shared customers are changing – just like the market for luxury watches itself. We don’t want to just follow these developments, but actively shape them, so we are starting a new chapter with a comprehensive rebranding, global marketing campaign, and a new corporate website. Our goal is to establish Chrono24 as the world's first choice for buying and selling luxury watches.
To achieve this, we are not only constantly developing our marketplace, but also sharpening our brand to better meet the expectations of current and future target groups. Here, you can find out what steps we are taking to achieve this – and how you as a dealer can benefit.
Rebranding: The Visible Start of a Strategic Development A strong brand is more than just a logo, it is a promise. Both to our customers and to you, our partners. That is how we ensure that everything we do contributes to your success in the long term. The rebranding of Chrono24 is much more than a visual update. It is an expression of our development and marks a new chapter in our shared journey.
More details on the rebranding
Our aim remains unchanged: We build trusting relationships between buyers and sellers. The rebranding brings us closer to our goal by creating a consistent, high-quality, and modern experience at all touchpoints – and thus strengthens Chrono24’s positioning. The goal is to build a brand identity that reflects exactly who we are today: global, accessible, and trustworthy.
Our rebranding comprises three central elements that together create a clear, modern, and future-facing overall image:
New logo: A new word/image brand logo with a unique watch symbol – modern, minimalist, and highly recognizable.
Carefully coordinated color palette: Deliberately reduced and clearly structured. Inspired by the 24-hour rhythm: day & night, light & dark – clarity and dynamism in a consistent look.
Modern typography & contemporary creative concept: To make the experience of our brand a consistent experience across all touchpoints.
How to integrate our new logo into your website
On our FAQ page, under the menu item “Your link to us,” you can find out how to integrate our new logo quickly and easily into your website.
As a Trusted Seller, you can also download the Trusted Seller logo in the Market Portal.
Have you already integrated our old logo? Then you don’t have to do anything else, as the logos are synchronized automatically.
The Global Marketing Campaign "Time Is Our Thing"
The marketing campaign “Time Is Our Thing” showcases our new logo for the first time. It invites a wider, more diverse audience to discover the fascinating world of watches and deepen their passion. Take a closer look – it could be interesting for you as a dealer.
The Corporate Website: A New Stage for Our B2B Communication
The rebranding is also accompanied by the launch of a new corporate website specifically developed for our B2B target groups. The corporate website is a central place where professional dealers, investors, the press, and applicants can find out who we are, what we stand for, and how we act as a partner. The new website is another milestone on the road to greater transparency and clarity. The first version is going live and will be successively expanded over the coming months with content that is relevant to you. Similar to the Market Portal, the corporate website will also be an integral part of our collaboration in the future.
Growing Together
A consistent, high-quality, and modern brand image not only strengthens customer loyalty, but also helps us to reach new target groups. This also strengthens your sales opportunities. We’re investing today so that you can sell even more successfully tomorrow; for an even stronger partnership and sustainable growth. Chrono24 – your trusted partner in selling luxury watches. Today and in the future.
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