How SEO Works at Chrono24

August 15, 2024

Immerse yourself in the world of search engine optimization and find out how Chrono24 manages to reach potential buyers worldwide who are searching for their dream watch on search engines like Google.

What is SEO?

SEO stands for “Search Engine Optimization.” SEO is a set of strategies and processes designed to improve the visibility of a website in the search results of search engines such as Google.

The goal of SEO is to get the website to appear as high as possible in the unpaid, organic search engine results.

Why is SEO important for Chrono24?

Our SEO efforts ensure that more people interested in watches – i.e., potential buyers – visit our marketplace. You benefit from this as well:

Increased visibility & Reach: Thanks to Chrono24’s good position in the search engine results, you as a dealer will receive significantly more clicks and traffic. Greater visibility also means greater reach.

More interested potential buyers: SEO helps us reach the right audience. Users who come to us via search engines are often already interested in a watch and are therefore promising as potential buyers.

Trustworthiness & Credibility: People often trust the search results that appear on the first few pages. A good placement can therefore boost confidence in Chrono24 and your listings.

Cost efficiency: Compared to paid advertising, SEO is a cost-effective way to drive traffic to your dealer page and your listings over the long term.

How does SEO work at Chrono24?

Our SEO team works on various areas of SEO to improve the overall visibility of Chrono24. These include:

  • On-page SEO: We optimize the content and structure of Chrono24, e.g., by using relevant keywords, improving loading times, and creating high-quality content. Every month we write and publish about 20 articles about watch models and manufacturers.
  • Technical SEO: By optimizing the site’s architecture and technology, we ensure that search engines such as Google can efficiently crawl and index Chrono24.
  • Off-page SEO: We also take action outside Chrono24, such as building backlinks (links from other sites to our marketplace) that increase the authority and relevance of our platform.

SEO is an essential part of our successful online strategy: With 49 local domains in over 20 different languages, we reach watch enthusiasts around the world who are searching for their dream watch online, and direct them to the right listings – yours.

Finally, we’ve summarized some exciting SEO metrics for you:

We have 49 top-level domains for targeted traffic development from different countries and audiences.

Our editorial keyword content is available in 20 languages.

We generate around 60% of our traffic through organic searches.

We reach approximately 13.5 million users worldwide each month through organic traffic

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