High-Quality Counterfeits in Circulation: How to Protect Yourself From Fraud

This issue primarily affects models in the following collections:

• TAG Heuer Aquaracer
• TAG Heuer Formula 1
• TAG Heuer Carrera

For this reason, we recommend that you check these TAG Heuer watches with particular care. We’ve also received reports of cases where counterfeit watches have been distributed by wholesalers. The counterfeit watches are of very good quality, manufactured with great precision. Some are even equipped with movements from reputable manufacturers like Sellita – making these fakes even harder to identify. Furthermore, it appears that some of the serial numbers on these counterfeit watches have been activated in the TAG Heuer warranty database. It’s therefore likely that the counterfeit watches have valid serial numbers taken from authentic TAG Heuer watches that have already been activated by the brand and subsequently used more than once. A simple check of the warranty card won’t provide the desired level of security.

The quality of counterfeit TAG Heuer watches has reached an unprecedented level, so you need to be especially careful. We therefore recommend that any watch not purchased directly from the manufacturer be inspected by a brand specialist. Our goal is to ensure that you don’t suffer any financial loss and that our mutual customers don’t lose confidence in Chrono24 and the TAG Heuer brand.